Just one day after announcing plans to release W.L. Weller Full Proof at the distillery on Thursday, June 25, Buffalo Trace Distillery has officially postponed the highly anticipated release.
The distillery shared the update on social media Wednesday morning, citing feedback from visitors who attended last weekend’s Weller C.Y.P.B. release during Father’s Day weekend.
According to Buffalo Trace, the decision was made after hearing concerns from guests about the overall experience, including lengthy lines and parking challenges that resulted from the overwhelming turnout.
“Thank you to the Buffalo Trace Distillery community for your energy and support this weekend. We heard your feedback,” the distillery wrote in its announcement.
Buffalo Trace said it is postponing Thursday’s Weller Full Proof release so it can make improvements before hosting another special bottle event.
“We are postponing Thursday’s Weller Full Proof drop so we can make sure the next one is a great experience for all,” the statement continued.
The announcement comes after Buffalo Trace Daily first reported Tuesday that Weller Full Proof was expected to be released on June 25. The distillery had also promoted the release across its social media channels before ultimately deciding to delay it.
While no new release date has been announced, Buffalo Trace indicated that updates will be shared in the near future.
Please Note, Buffalo Trace Daily Updated Our Special Release Odds Following Weller Full Proof Postponement
Visitors who were planning to travel to Frankfort on Thursday will still find several Weller-themed activities taking place at the distillery. Buffalo Trace said guests can enjoy complimentary Weller Full Proof tastings, 10% off merchandise, 10% off food purchases at the John G. Carlisle Café, and $5 cocktails.
For collectors hoping to add a bottle of Weller Full Proof to their collection, the postponement means a little more waiting. However, the distillery appears committed to ensuring the next release runs more smoothly than the crowded Father’s Day weekend event that prompted the change.
Buffalo Trace Daily will continue monitoring the situation and will provide updates as soon as a new Weller Full Proof release date is announced.
Can you release the fool proof the same way you released the 4 grain or not enough fool proof to release that same way?
Do it like a raffle. You could enter online, one entry per person which is tied to their own drivers license so they can’t cheat. If your entry is picked you have say 2 months or longer to pick it up for those that live farther away like myself. You would get rid of the ridiculous lines other that as normal people coming to visit
Just don’t announce it,& the regular guests get a great treat!