Skip the Line: What If Buffalo Trace Shipped Bourbon Directly to You?

Buffalo Trace Daily

Would You Pay to Join a Buffalo Trace Bourbon Club That Ships Bottles to Your Door?

Kentucky already has a legal framework that allows distilleries to ship bourbon directly to consumers in qualifying locations. So we have a question for Buffalo Trace fans: What if the distillery created a paid bottle club?

Imagine opening your front door and finding a bottle from Buffalo Trace waiting for you, without driving to Frankfort, standing in the gift shop line or hunting liquor stores. Kentucky law makes that idea far less impossible than some bourbon fans may realize.

Kentucky has spent years expanding direct-to-consumer alcohol shipping laws, creating a system that allows properly licensed producers to sell and ship spirits directly to eligible consumers.

That raises an interesting possibility for Buffalo Trace fans.

The Big Question
If Buffalo Trace offered a paid bourbon club with access to bottles shipped directly to members, would you join?

Buffalo Trace has not announced such a program. This is purely a hypothetical. But Kentucky’s shipping laws make the concept worth exploring.

First, Can a Kentucky Distillery Actually Ship Bourbon to Your House?

Yes, under certain circumstances.

Kentucky Revised Statute 243.027 establishes a direct shipper license for alcoholic beverage manufacturers and suppliers. A Type A direct shipper license authorizes its holder to ship alcoholic beverages directly to consumers.

For a manufacturer, the law generally limits direct shipping to products sold under a brand the manufacturer owns or exclusively licenses and that it produced, had produced under contract or bottled or canned for the manufacturer.

Kentucky law even allows a direct shipper license holder to use a third party to handle fulfillment, meaning the distillery itself does not necessarily have to pack every box that leaves the facility.

1
Direct Shipper License Kentucky law provides a Type A direct shipper license for alcoholic beverages.
2
Third-Party Fulfillment A licensed direct shipper may use a third party to fulfill shipments.
3
10-Liter Monthly Limit Kentucky’s statute caps distilled spirits at 10 liters per consumer per month.
21+
Adult Signature Required The recipient must provide valid identification and someone age 21 or older must sign for the delivery.

Kentucky Didn’t Always Allow This

The modern system developed in stages.

2018

Kentucky passed House Bill 400, allowing visitors at distilleries to ship purchases home when the destination permitted the shipment.

2020

House Bill 415 went considerably further. The legislation removed the in-person purchase requirement and established a broader direct-to-consumer licensing, shipping and tax structure.

Today

Kentucky statutes continue to provide a direct-shipping framework for licensed alcohol producers, subject to shipping limits, taxes, age verification, destination restrictions and other requirements.

There’s One Big Catch: Your State Has a Say

Kentucky passing a direct-to-consumer law does not mean a Kentucky distillery can automatically send bourbon to every doorstep in America.

The destination matters.

Kentucky’s tax statute requires direct shippers to meet the standards of the destination state. The Kentucky Distillers’ Association also describes spirits direct-to-consumer shipping as available in reciprocal states.

In other words, a future Buffalo Trace shipping program would still have to determine where each bottle could legally be sent and comply with the rules in that jurisdiction.

Don’t rely on old state lists.

The Kentucky Distillers’ Association currently has a reciprocal-state list on its FAQ page, but the list itself is labeled “As of April 1, 2021.” Shipping laws can change, so eligibility would need to be checked against current law before any bottle was shipped.

There Are Rules at the Door, Too

Kentucky law requires alcohol shipped under the direct shipper statute to travel by common carrier.

The package cannot simply be dropped on the porch like a box of paper towels. The recipient must show valid identification verifying that he or she is at least 21 years old before the package is transferred and a signature must be obtained.

Interestingly, the person signing does not have to be the same person who purchased the bourbon. The recipient does, however, have to meet the age requirement.

Kentucky also prohibits a direct shipper from sending beverages to an address where that type of alcohol may not legally be sold or received.

And Then There Are Taxes

Direct shipping doesn’t make the tax man disappear.

Kentucky law treats a direct-shipping sale as occurring at the consumer’s address. Applicable taxes must be collected and the direct shipper is responsible for meeting the appropriate tax requirements.

Those requirements can include sales tax, use tax, excise tax, wholesale tax equivalents, regulatory fees and other applicable assessments.

So What Could a Buffalo Trace Bourbon Club Look Like?

This is where things get fun.

To be clear, Buffalo Trace has not announced that it is creating a paid bourbon shipping club. We are asking whether fans would want one if the distillery ever decided to explore the idea.

Kentucky’s DTC framework means a program could theoretically be structured around direct bottle purchases for eligible members in locations where shipping is legal. The exact design of any membership program would still have to comply with federal, Kentucky and destination-state alcohol laws.

Hypothetical Only

The Buffalo Trace Bottle Club

Imagine paying an annual membership fee for special opportunities to buy Buffalo Trace Distillery bottles and have eligible purchases shipped directly to you.

Member Bottle Access Periodic opportunities to purchase selected bottles
Direct Shipping Available where state and local laws permit
Limited Releases Potential member drawings or purchase windows for special bottles

The Allocated Bourbon Question Changes Everything

A club built only around bottles that are already widely available would probably be a very different proposition from one that occasionally offered access to harder-to-find Buffalo Trace products.

Would fans pay $25 or $50 a year simply for the convenience of ordering bottles directly?

Would $100 be reasonable if membership included opportunities to purchase bottles normally requiring a trip to the distillery?

And the biggest question of all: would bourbon fans expect membership to include access to allocated releases?

We want to know where Buffalo Trace Daily readers draw the line.

Buffalo Trace Daily Reader Poll

Would You Pay to Join a Buffalo Trace Bourbon Shipping Club?

Assume membership gives you opportunities to buy bottles directly from the distillery for shipping where legally permitted. Bottle prices and shipping would be separate.

Your vote has been recorded. Thanks for weighing in.
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Buffalo Trace Daily Reader Results

This is an independent Buffalo Trace Daily reader poll. Buffalo Trace Distillery has not announced a bourbon subscription club and is not affiliated with this poll.

Would Buffalo Trace Ever Do It?

That’s the part we don’t know.

Buffalo Trace currently operates its Frankfort gift shop and an online merchandise store and offers fans an email newsletter. We found no announcement from the distillery of a paid direct-to-consumer bourbon membership program.

But Kentucky has already created much of the legal infrastructure necessary for distilleries to participate in direct-to-consumer shipping.

Whether Buffalo Trace would ever decide to use that framework for a membership club is another matter entirely.

Judging by how far bourbon fans already travel for certain bottles, though, it is certainly an interesting question to ask.

Sources and Further Reading

Buffalo Trace Daily is not affiliated with Buffalo Trace Distillery or Sazerac. This article discusses a hypothetical membership program for informational and reader-discussion purposes only. Alcohol shipping laws vary by jurisdiction and change over time. Nothing in this article should be considered legal advice.

20 thoughts on “Skip the Line: What If Buffalo Trace Shipped Bourbon Directly to You?

  1. I would be interested, as I have had bottles from Woodford Reserve ship to my friends house in Louisville

  2. I’d be willing to pay $500 annually if allowed to purchase 10L per year of anything, besides the Antique Collection.

  3. I think this would help fix some of the distribution shenanigans that occurred in many states that keep good bottles from the general public.

  4. would be a great idea as most liquor stores the managers are buying them and the public never gets a chance.

  5. Reduce the crazy congestion on key days at the distillery, preference on allocated bottles to members vs those in line?

  6. I’ve done this with other distilleries in the past and would love to be able to do this with Buffalo Trace.

  7. Yes, I would without question. Monthly shipments or click and buy online either or both please start right away. Even buy online and pick up at the shop is ok.

  8. Yes, I would without question, but only if we have access to the allocated bottles. Monthly shipments with click and buy online would be great to allow us to select what we are interested in.

    Like

  9. Yes I would but would like to have access to the hard to find products. I have done that for a while and am tired of chasing!

  10. If it included all bottles that Buffalo Trace makes and distilled such as all of the Wellers, E H Taylor, Elmer T Lee. Anything that can be ordered thats made there im definitely interested.

  11. Absolutely! $50-$100 yearly seems like a reasonable number as long as we would have access to more than just normal common shelfers.

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